1. Start Networking
If you aren’t already out there networking, in-person networking is the fastest way to get off the ground. Meeting in person gives the best relationships. Look out for and choose the people you really fit with.  Try to meet some of the speakers, if there are any, at the event.  

Make a point to attend one big event at least three times a year.  Ideally, you’ll attend those events that cost more, because you will find higher quality people.  Network with your peers and with your target market alike.  If you have properly targeted and researched you “ideal client,” you should know where you are likely to find them.  If not, interview or survey your current customers to find out. 

If you have already been networking, go to some circles outside your regular circles.  Check MeetUp.com for groups of interest in your area.

However, if you find someone interesting at your events, don’t make a deal on site.  Follow up and make the deals after.  Get to know each other a little better before committing to anything.  That way you’ll avoid getting cornered in a bad deal.

2. Leverage Your Website 
Simple changes to your website can turn more visitors into buyers, or encourage more visitors to join your list.  Use interactive media – video or audio.  Get peoples’ attention.  Give a free report, or create a newsletter. There’s always something more you can do with your website.  Measure the number of visitors, if you’re not doing that already. 

Are you leading them to the next step in a sales process?  Where can you be inviting people?  Invite people to continue with you.  Have an objective for each page.  Do you want people to buy?  Do you want them to leave contact information?  Do you want them to read the next page?  Do you want them to email you?  What are you inviting them to do?

Ultimately, you want your website to be easy to navigate and to find relevant information, and you want a way to gather contact information for the people who visit there.

3. Use Social Media
The three big ones are Facebook, Twitter and LinkedIn.  There is no cost, and you can make connections and money when you establish a regular routine.  You can do Twitter in 10 minutes a day.  It doesn’t take much longer to update Facebook, or add a connection or two on LinkedIn. 

Although you cannot sell directly from social media, you can use Twitter, Facebook, and LinkedIn as relationship-building tools and drive people back to your website to give them additional value.   Send out questions and get conversations going.  Ask opinions and advice.  It’s instant and easy to have relationships.  You can do searches to find target markets of people most likely to do business with you.