I spoke with one of my business mentors yesterday, who reminded me how important it is to calculate and target the number of people you actually need to reach to get the number of clients you’re searching for.
Janice recommends that for every client, you neeed 10 prospects. For every prospect you need to reach 10 “suspects.” This is the sales funnel. How can you reach 100 times the number of clients you need? This is what you want to determine for yourself.
Let’s say you are targeting 30 new clients per month. You want to reach 3,000 “suspects” – persons who you suspect belong to your target market. Of those 3,000, you’re targeting that 300 of them will actually come to your website or blog to take advantage of your offer and leave you their contact information. Of those 300, you are counting on 10 percent, or 30 of them, to become your new customer.
Use these simple guidelines if you are targeting how many people you need to reach, and how many you need to successfully register on your contact list to achieve the number of clients you seek.
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